Branding

Iron Blood

We want to create a new and innovative logo that would represent our brand of streetwear clothing. Our current logo has become an icon within the gaming industry, and we feel the logo would be best suited to jerseys and other gaming related products.

Having a separate logo will allow us to showcase a different side to IBG, as well as give us the ability to create a new line of clothing with the intended purpose to be worn outside of a gaming arena. It will also provide our fans with a fresh new look for engagement and continued promotion/exposure of the IBG brand. We are open to experimentation and a creative touch but are looking for an expressive, unique and we are leaning toward a shape or retro style design.

Clothing identity that is separate but emulates the esports fan base.

Expressive type style.

Process

Pitched Designs

Process

Development

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